Richard H. Thaler, Cass R. Sunstein: Nudge: Improving Decisions About Health, Wealth, and Happiness sotib olish
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Richard H. Thaler, Cass R. Sunstein: Nudge: Improving Decisions About Health, Wealth, and Happiness

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Model: Nudge
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Nudge is about choices - how we make them and how we can make better ones. Drawing on decades of research in the fields of behavioral science and economics, authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we make - ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources - and show us how sensible "choice architecture" can successfully nudge people toward the best decisions. In the tradition of The Tipping Point and Freakonomics, Nudge is straightforward, informative, and entertaining - a must-read for anyone interested in our individual and collective well-being.

Xususiyatlar

ISBN 978-0-14-311526-7
Til Inglizcha
Betlar soni 320
Nashriyot Penguin UK
Muqovasi Yumshoq
Qog‘oz formati A5
Chop etilgan yili 2018

Richard H. Thaler, Cass R. Sunstein: Nudge: Improving Decisions About Health, Wealth, and Happiness

0 ta sharh
129 000 so'm 99 000 so'm so'm
12 400 so'm x 12 oy

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