Mike Michalowicz: Profit first (Portfolio/Penguin)

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Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system, readers will learn that:

· Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances.
· A small, profitable business can be worth much more than a large business surviving on its top line.
· Businesses that attain early and sustained profitability have a better shot at achieving long-term growth.

With dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.

Xususiyatlar

ISBN	9780735214149
Muqova materiali	Qog‘oz
Qog‘oz formati	А4
Muqovasi	Qattiq
Betlar soni	210
Ishlab chiqaruvchi mamlakat	Amerika
Chop etilgan yili	2017
Nashriyot	Penguin UK
Yozuv	Lotincha
Til	Inglizcha
Sahifalar yuzasi	Jilosiz