Adam Kucharski: Rules of contagion

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We live in a world that's more interconnected than ever before. Our lives are shaped by outbreaks - of disease, of misinformation, even of violence - that appear, spread and fade away with bewildering speed. To understand them, we need to learn the hidden laws that govern them. From 'superspreaders' who might spark a pandemic or bring down a financial system to the social dynamics that make loneliness catch on, The Rules of Contagion offers compelling insights into human behaviour and explains how we can get better at predicting what happens next.
Along the way, Adam Kucharski explores how innovations spread through friendship networks, what links computer viruses with folk stories - and why the most useful predictions aren't necessarily the ones that come true.

Xususiyatlar

ISBN	9781788160209
Muqova materiali	Qog‘oz
Qog‘oz formati	A5
Muqovasi	Yumshoq
Betlar soni	352
Ishlab chiqaruvchi mamlakat	Buyuk Britaniya
Chop etilgan yili	2021
Nashriyot	Бошқа нашриётлар
Yozuv	Lotincha
Til	Inglizcha
Sahifalar yuzasi	Jilosiz